Sustainability is a strategic priority for every organisation, and turning complex information into engaging stories is an ongoing challenge for internal communication professionals.
Sustainability communications need to effectively combine concrete metrics with valuable qualitative information, and highlight both measurable achievements and future ambitions. They need to be based on concrete evidence, but also be engaging and inspiring for people across the organisation.
This two-part course will cover a repeatable process for turning the raw materials of sustainability data into stories that will engage and inform your stakeholders. It will go from identifying messages and planning communications, through selecting the right visuals and formats, to applying design techniques within the constraints of the software you have access to.