Each audience is different. As a public sector professional, it’s your job to write copy that engages, influences and communicates effectively. But, we know writing persuasive copy can be a challenging task.

This course equips you with the skills and tools needed to plan and create persuasive copy, no matter the audience.

Learn how to research your audience effectively, collate and articulate information quickly without losing key points or tone of voice and frame your message in a way that will gain a positive response every time.

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